Sensory evaluation service for cosmetic development
We quantify and visualize people's feelings and perceptions towards products and services.
Our company conducts sensory evaluation through two approaches: psychological and physical, to support product development. As the importance of manufacturing that resonates with human sensibilities increases, there is growing attention on the design and development of new products and services that possess "sensory value," which can positively change people's feelings and perceptions, in addition to the traditional values of functionality, performance, and reliability. For example, when developing cosmetics that have a "luxurious appearance," it is possible to maximize sensory value by extracting and evaluating the impression elements (such as opulence and elegance) and physical elements (such as color, shape, and texture) that constitute the target user's sense of "luxury." *For more details, please download the PDF or feel free to contact us.
- Company：住化分析センター 健康・安全事業部
- Price：Other
